NAMM 2017 Highlights
NAMM (the National Association of Music Merchants) has a very simple slogan: believe in music. This has been the foundation of everything this organization has done since it was created in 1901. Since then, It has grown into the world’s biggest trade-only show for the music products industry.
The NAMM show is a large-scale event designed to showcase the latest innovations in music products, sound and lighting, and recording technology in order to promote the art of music making and strengthen the music product industry. NAMM also hosts seminars and talks catered to musicians and music merchants to teach about the latest techniques in marketing, recording, production, and more! We were fortunate to be able to attend again this year, and get to experience all that NAMM has to offer.
The international collaboration, not only for music performance, but also music education was ever inspiring. Not to mention, the opportunity to experience the newest technologies and instruments to hit the market! Here’s some of what we found: